Running a marketing promotion is a great way to get some new customers, and showcase your business to the community. But have you given some thought as to how you’re going to keep those customers coming back?
Getting customers to come back once the promotion has ended is often times the hardest task.
There are 3 ways you can do this:
1. Track All Customers Who Claim Their Promotion
Every time a customer comes in they’ll hand you their promotion. You’ll most likely get a flood the first couple weeks that you run the promotion, and it will eventually taper off.
If you’ve got an expiration date on a promotion then it would be a good idea to track the date a customer redeems their promotion, this way you can gauge when they are about to use it up. As they get closer to their expiration date you’ll want to follow up with them!
2. Follow Up With Customers Before the Promotion Has Ended
The best time to get a customer back in the door is just a few days before their promotion has ended. It serves as a nice reminder for them to visit you again. I cannot emphasize this point enough. Too many business owners think that they are bothering their customers if they send them a reminder. Truthfully people like to know that you enjoyed receiving their business. So at the very least you can have the reminder be as simple as a “Thank You for Visiting We Hope to See You Again Soon!”.
Once you have them back in the door a few days before they are about to use up their promotion, you can take this as an opportunity to sell them a new package or service, maybe even give them a special for it. Don’t overly discount, but play around with the tactic to see if they’d be willing to stick around.
Before You Do Another Promotion
You’ll want to know whether the last promotion you did yielded good results. This can be tricky. The best way to do this is to keep track of:
The additional purchases are actually your new sales! So keep that in mind the next time you run a promotion. If you want to measure the success of your promotion check out this free calculator we've built.
Now if you thought that this all seems like a lot of work in addition to running your business, well then maybe its time you gave BizeeBee a call at 650.489.6233. We make the process of tracking promotions a cinch. Check out our free 2 week trial to make the most out of your recent promotion!