Why even studioless business owners need a website
One of the best things about yoga is that it can be practiced anywhere and {nearly} everywhere. All you need to do is find the perfect environment for your students. It could be in a park, in home, in studio, through a fitness club, at retreats or spas. Because practicing yoga involves only the body [...]
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Add OM to Your Business Plan
Without doubt there has been a few times during your entrepreneurial adventure someone has told you the importance of a business plan. Even if you did jot one down, it doesn’t mean it hasn’t collected it’s fair share of dust over the years. I get it, the idea for your business may have evolved over [...]
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Studio Interview: Planet Zumba
Anna Lee grew up dancing, it was only natural she the dove into teaching dance. Anna has a fiery passion for fitness that was a perfect fit for the fast paced Zumba. I reached out to Anna Lee to share her story as well as tips she has found helpful around managing her business, marketing and hiring. How did you get [...]
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My Advice: Skip Groupon
Let’s say you and I were able to align our schedules and sit down for an hour. Let’s say even in person, sipping coffee, tea or my current favorite hot chocolate. I am there to be totally focused on you, let’s talk marketing. I get it; you are mentally stretched from running your business and [...]
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Add OM to Your Business Plan
Without doubt there has been a few times during your entrepreneurial adventure someone has told you the importance of a business plan. Even if you did jot one down, it doesn’t mean it hasn’t collected it’s fair share of dust over the years. I get it, the idea for your business may have evolved over [...]
Grow
What is a membership business?
We get asked this question a lot, so I’d just like to share what one is, and the many advantages of having a membership model for your business. A membership business is one where you have customers who are either purchasing a service or product on an ongoing basis. There are a couple flavors of [...]
Quick Tips
More Sales Online?
Every business wants to sell online, because its a channel with a wide reach. The benefits compared to opening a brick and mortar shop are countless. For starters you don’t have to pay rent! Then there are details like not having to go through the pains of setting up a credit card processor. These days [...]
Tools/Resources
Google Places: Verify Your Yoga Studio Listing
Make it easy for students looking for your studio to find out what they need quickly and for free with Google Places. You might be surprised to hear your yoga studio already has a listing, most importantly you may also find the information on the listing is incorrect, out of date or missing all together. [...]
Recent Articles
Why even studioless business owners need a website
One of the best things about yoga is that it can be practiced anywhere and {nearly} everywhere. All you need to do is find the perfect environment for your students. It could be in a park, in home, in studio, through a fitness club, at retreats or spas. Because practicing yoga involves only the body [...]
What is a membership business?
We get asked this question a lot, so I’d just like to share what one is, and the many advantages of having a membership model for your business. A membership business is one where you have customers who are either purchasing a service or product on an ongoing basis. There are a couple flavors of [...]
More Sales Online?
Every business wants to sell online, because its a channel with a wide reach. The benefits compared to opening a brick and mortar shop are countless. For starters you don’t have to pay rent! Then there are details like not having to go through the pains of setting up a credit card processor. These days [...]
Interview with Mary Heller: BeMoved Instructor
After reading a little bit about BeMoved I couldn’t help but reach out to Mary Heller. She is a licensed BeMoved instructor in Moscow, Idaho. This unique dance class encourages participants of all ages and skill levels to get up and dance! She has made a career out of improving the lives of her students [...]
Add OM to Your Business Plan
Without doubt there has been a few times during your entrepreneurial adventure someone has told you the importance of a business plan. Even if you did jot one down, it doesn’t mean it hasn’t collected it’s fair share of dust over the years. I get it, the idea for your business may have evolved over [...]
Studio Interview: Planet Zumba
Anna Lee grew up dancing, it was only natural she the dove into teaching dance. Anna has a fiery passion for fitness that was a perfect fit for the fast paced Zumba. I reached out to Anna Lee to share her story as well as tips she has found helpful around managing her business, marketing and hiring. How did you get [...]
My Advice: Skip Groupon
Let’s say you and I were able to align our schedules and sit down for an hour. Let’s say even in person, sipping coffee, tea or my current favorite hot chocolate. I am there to be totally focused on you, let’s talk marketing. I get it; you are mentally stretched from running your business and [...]
Popular Pitfall When Pricing Services
Despite the size of people’s bank accounts, everyone is sensitive to price because we all want a fair exchange of values. The price point of a service such as a yoga or personal training session, or a dance class is the first indicator of value. As a business owner who has members you’re probably wondering [...]
After the Groupon
Using a Groupon or daily deal site is one way of attracting a lot of prospective members to your business. I say prospective because many may never become actual members. Too many are attracted to just trying something new or the price tag, but don’t want to pay full price for a service nor are [...]
6 Things to Know Before Hiring A Web Designer
What are the top three things someone like a yoga studio owner should consider when looking to hire someone to build their website? 1. Your Budget – can you afford to have a custom site or should you consider a template? 2. Your Requirements – What functional requirements do you need in your site (will [...]
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Why even studioless business owners need a website
July 12, 2012 12:07 -
What is a membership business?
May 15, 2012 12:05 -
More Sales Online?
May 8, 2012 16:05 -
Interview with Mary Heller: BeMoved Instructor
April 24, 2012 07:04 -
Add OM to Your Business Plan
March 16, 2012 13:03
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