My Advice: Skip Groupon
Let’s say you and I were able to align our schedules and sit down for an hour. Let’s say even in person, sipping coffee, tea or my current favorite hot chocolate. I am there to be totally focused on you, let’s talk marketing. I get it; you are mentally stretched from running your business and [...]
read more
Popular Pitfall When Pricing Services
Despite the size of people’s bank accounts, everyone is sensitive to price because we all want a fair exchange of values. The price point of a service such as a yoga or personal training session, or a dance class is the first indicator of value. As a business owner who has members you’re probably wondering [...]
read more
After the Groupon
Using a Groupon or daily deal site is one way of attracting a lot of prospective members to your business. I say prospective because many may never become actual members. Too many are attracted to just trying something new or the price tag, but don’t want to pay full price for a service nor are [...]
read more
6 Things to Know Before Hiring A Web Designer
What are the top three things someone like a yoga studio owner should consider when looking to hire someone to build their website? 1. Your Budget – can you afford to have a custom site or should you consider a template? 2. Your Requirements – What functional requirements do you need in your site (will [...]
read moreStart
Ease the Pain of Getting Paid
Your bright new studio is finally open. You wait at the reception desk for your first student to arrive. This young gal arrives with her mat, water bottle and a smile. I can imagine you having to hold yourself back from jumping up and exclaiming “Welcome!”. This student wants to try out your studio, and [...]
Grow
After the Groupon
Using a Groupon or daily deal site is one way of attracting a lot of prospective members to your business. I say prospective because many may never become actual members. Too many are attracted to just trying something new or the price tag, but don’t want to pay full price for a service nor are [...]
Quick Tips
Tips from Branding Expert Kristine Putt
Questions have been flooding in around “How can I grow my business without breaking the bank on expensive marketing?” I immediately thought of Paragon Moon’s own Kristine Putt. She works exclusively with small businesses grow by building and growing their brand. I sent over a list of questions, many from BizeeBee customers, Facebook fans and even Twitter followers. [...]
Tools/Resources
Google Places: Verify Your Yoga Studio Listing
Make it easy for students looking for your studio to find out what they need quickly and for free with Google Places. You might be surprised to hear your yoga studio already has a listing, most importantly you may also find the information on the listing is incorrect, out of date or missing all together. [...]
Recent Articles
Studio Interview: Planet Zumba
Anna grew up dancing, it was only natural she the dove into teaching. Anna has a fiery passion for fitness that was a perfect fit for the fast paced Zumba. I reached out to Anna to share her story as well as tips she has found helpful around managing her business, marketing and hiring. How did you get introduced to Zumba? [...]
My Advice: Skip Groupon
Let’s say you and I were able to align our schedules and sit down for an hour. Let’s say even in person, sipping coffee, tea or my current favorite hot chocolate. I am there to be totally focused on you, let’s talk marketing. I get it; you are mentally stretched from running your business and [...]
Popular Pitfall When Pricing Services
Despite the size of people’s bank accounts, everyone is sensitive to price because we all want a fair exchange of values. The price point of a service such as a yoga or personal training session, or a dance class is the first indicator of value. As a business owner who has members you’re probably wondering [...]
After the Groupon
Using a Groupon or daily deal site is one way of attracting a lot of prospective members to your business. I say prospective because many may never become actual members. Too many are attracted to just trying something new or the price tag, but don’t want to pay full price for a service nor are [...]
6 Things to Know Before Hiring A Web Designer
What are the top three things someone like a yoga studio owner should consider when looking to hire someone to build their website? 1. Your Budget – can you afford to have a custom site or should you consider a template? 2. Your Requirements – What functional requirements do you need in your site (will [...]
Interview with Nona Jordan: Business Yogini
Rarely do I get excited about an email newsletter in my inbox, however when Nona Jordan’s arrives I am delighted to open it. Nona approaches he coaching in fun relatable way. There is no doubt from talking with her, reading her website it is obvious she is passionate about helping yogis grow and mature their [...]
What I’ve learned from Small Businesses in 2011
In 2011 the recession has taken a toll on many jobs, and layoffs continue to plague millions of Americans. Fortunately Americans are optimistic and despite the troubled times worldwide, many individuals have decided to take matters into their own hands and start their own business this year. It has been very enlightening for me to [...]
Ease the Pain of Getting Paid
Your bright new studio is finally open. You wait at the reception desk for your first student to arrive. This young gal arrives with her mat, water bottle and a smile. I can imagine you having to hold yourself back from jumping up and exclaiming “Welcome!”. This student wants to try out your studio, and [...]
Tips from Branding Expert Kristine Putt
Questions have been flooding in around “How can I grow my business without breaking the bank on expensive marketing?” I immediately thought of Paragon Moon’s own Kristine Putt. She works exclusively with small businesses grow by building and growing their brand. I sent over a list of questions, many from BizeeBee customers, Facebook fans and even Twitter followers. [...]
Have an Emergency Plan
Contingencies for Emergencies I have two studios that I frequent weekly, and in the past month they both experienced heating issues. The owners are thoughtful people, one has been in business for a few months and another for several years. They both handled their circumstance well. A few customers were annoyed by the inconvenience but after [...]
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Studio Interview: Planet Zumba
February 3, 2012 11:02 -
My Advice: Skip Groupon
January 25, 2012 15:01 -
Popular Pitfall When Pricing Services
January 20, 2012 15:01 -
After the Groupon
January 9, 2012 12:01 -
6 Things to Know Before Hiring A Web Designer
January 4, 2012 15:01
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Lyndi Thompson:
Thanks Kristine! Do you work with clients considering options like Groupon? -
Kristine Putt:
Great article, Lyndi, you're spot on! :) -
Judith Gaston:
It is perfectly logical for a prospective businessman to take stock of existing -
Christa Avampato:
Fantastic insights, as usual! I especially love the idea of people leaving behin -
John:
Really nice and interesting article . If companies find ways or methods to tur
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