Rarely do I get excited about an email newsletter in my inbox, however when Nona Jordan’s arrives I am delighted to open it. Nona approaches he coaching in fun relatable way. There is no doubt from talking with her, reading her website it is obvious she is passionate about helping yogis grow and mature their business.
Why did you decide to become the Business Yogini?
In 2003 I got married, left my corporate accounting position, and went through Kripalu’s 200-hour yoga teacher training – I was ready to take the leap into doing more meaningful work in the world. At the time, I didn’t realize it would be the first stop on my evolution as a business owner. While I was setting up my yoga teaching business, I realized, quite stunned, that I enjoyed the business-y bits as much (if not more) than the actual teaching.
Fast forward through having a child, living overseas and working at US Embassy Rome when I decided that I wanted to train to be a coach. When I started my coaching practice, I wanted a brand that conveyed my belief that everything – even business – is a spiritual practice and that by embracing the challenges as an opportunity to learn and shine brighter, we can be fabulously successful, spiritual entrepreneurs. I want the Business Yogini brand to be like a beacon for the people I’m here to help – people who are changing the world through teaching, healing, and coaching, but they are overwhelmed and freaked out by the fact that they are in business and all that entails.
What first brought you to the mat?
Being a stressed-out college student brought me to my first yoga class – more years ago than I care to admit!!
What makes yogis different from other business owners?
Yogis are unique in that they are really healers – they are incredibly passionate about their work and they have a huge desire to help people transform. It is beautiful!! Yogis have tremendous gifts to share with the world, but there is very often a resistance to seeking profit from their work and there can be tremendous resistance to the fact that they are, in fact, business owners. This can sometimes limit their ability to reach the people they truly want to reach and creates a lot of frustration.
On the other hand, their ability to learn from their experiences and to stay with intensity gives them a tremendous ability to realize the full spectrum of their gifts and talents – the entrepreneurial journey can really challenge their beliefs and help them shine their light in the world even brighter. I love that.
What kinds of services do you offer?
I offer a variety of classes, eCourses, and 1:1 coaching partnerships – the class that I am most excited about right now is Get Right with Money: Money, Work, and Worth, Yogini-Style. (http://nonajordan.com/right-with-money/)
This class in particular has helped participants really tap into abundance and let go of the underlying beliefs that drive our collective dysfunction with money and asking to be paid what we are worth. I strongly suggest this class for anyone who is in business for themselves – teachers, healers, coaches, artists…. It’s so fundamental to being able to accept and create success and it draws heavily on the yamas as a framework for healing our relationship with money and work.
How are you different than other business coaches?
Wow – how am I not?
First and foremost, I believe that business is a spiritual practice – it can be just as much a part of our yoga practice as our time on the mat. I also believe that our bodies are a largely untapped source of wisdom that we can draw on to guide our business decisions.
I am great at the technical details of business like planning and marketing and systems, but the most important thing I bring to the table is my ability to help people find energetic alignment. The key to right action in business is clear energetic alignment between intentions, energy, emotions, and actions. My whole practice is very much based on yoga!
What is one key thing you tell all your clients?
It all happens for you, not to you. What can you learn from the challenges in your business that will support you in moving closer to your true desires?
What are the best ways to get in contact with you?
Exciting Special for BizeeBee Readers:
If you want to be paid well to do meaningful work you love, or, if you experience anxiety and fear about your business income or cash-flow, you are invited to Get Right with Money. This 6-week tele-course will help you create what you want in relationship to money, work, and your intrinsic worth and make peace with prosperity, yogini-style.
This work is the cornerstone of the work Nona does with clients to transform their relationship with money, work and prosperity. You are going to love the results!
As a special gift to Bizee Bee readers, use the code NEWYEAR at checkout for $50.00 discount. Experience abundance and success in 2012!!!
A special thank you to Nona for taking the time to do this interview and share her experience and thoughts with our yogi readers.