Archive for the ‘featured’ Category

Add OM to Your Business Plan

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Without doubt there has been a few times during your entrepreneurial adventure someone has told you the importance of a business plan. Even if you did jot one down, it doesn’t mean it hasn’t collected it’s fair share of dust over the years. I get it, the idea for your business may have evolved over [...]

Studio Interview: Planet Zumba

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Anna Lee grew up  dancing, it was only natural she the dove into teaching dance. Anna has a fiery passion for fitness that was a perfect fit for the fast paced Zumba. I  reached out to Anna Lee to share her story as well as tips she has found helpful around managing her business, marketing and hiring. How did you get [...]

My Advice: Skip Groupon

How Groupon Works

Let’s say you and I were able to align our schedules and sit down for an hour. Let’s say even in person, sipping coffee, tea or my current favorite hot chocolate. I am there to be totally focused on you, let’s talk marketing. I get it; you are mentally stretched from running your business and [...]

Popular Pitfall When Pricing Services

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Despite the size of people’s bank accounts, everyone is sensitive to price because we all want a fair exchange of values.  The price point of a service such as a yoga or personal training session, or a dance class is the first indicator of value.  As a business owner who has members you’re probably wondering [...]

After the Groupon

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Using a Groupon or daily deal site is one way of attracting a lot of prospective members to your business.  I say prospective because many may never become actual members.  Too many are attracted to just trying something new or the price tag, but don’t want to pay full price for a service nor are [...]

6 Things to Know Before Hiring A Web Designer

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What are the top three things someone like a yoga studio owner should consider when looking to hire someone to build their website? 1. Your Budget – can you afford to have a custom site or should you consider a template? 2. Your Requirements – What functional requirements do you need in your site (will [...]

Interview with Nona Jordan: Business Yogini

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Rarely do I get excited about an email newsletter in my inbox, however when Nona Jordan’s arrives I am delighted to open it. Nona approaches he coaching in fun relatable way. There is no doubt from talking with her, reading her website it is obvious she is passionate about helping yogis grow and mature their [...]

What I’ve learned from Small Businesses in 2011

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In 2011 the recession has taken a toll on many jobs, and layoffs continue to plague millions of Americans.  Fortunately Americans are optimistic and despite the troubled times worldwide, many individuals have decided to take matters into their own hands and start their own business this year.  It has been very enlightening for me to [...]

Ease the Pain of Getting Paid

Spending Money

Your bright new studio is finally open. You wait at the reception desk for your first student to arrive. This young gal arrives with her mat, water bottle and a smile. I can imagine you having to hold yourself back from jumping up and exclaiming “Welcome!”. This student wants to try out your studio, and [...]

Tips from Branding Expert Kristine Putt

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Questions have been flooding in around “How can I grow my business without breaking the bank on expensive marketing?” I immediately thought of Paragon Moon’s own Kristine Putt. She works exclusively with small businesses grow by building and growing their brand. I sent over a list of questions, many from BizeeBee customers, Facebook fans and even Twitter followers. [...]