Reach Out to New Students in Your Community

Welcome to month number two of 2011!  You’re probably trying to come up with ways to bring in more business to your studio, what better way to build your studio’s community than making your local community aware of your studio!  Here are some creative ideas to reach out to people locally: Special packages for public [...]

Was your studio promotion a deal or a steal?

For the past year we’ve noticed a lot of yoga studios across the country are doing daily deals to attract new students. Offering $1 classes through deals like “$25 for 25 classes”. With a daily deals such as Groupon and LivingSocial, owners instantly know how many discounted deals they’ve sold and how much money they’ve [...]

8 Tips to Welcome 2011

If you are a yoga or fitness studio owner, 2010 had its unique challenges. I can imagine that if you are reading this blog post you are also multitasking to keep your business running, your instructors engaged and your students happy. You beautifully wear many hats at your studio, from owner, instructor to accountant you are doing all that [...]

Core and High Turnover Customers

A small business sign that shows the year it was established always impresses me. To see that a bakery, boutique, or yoga studio has been around since the 70s, or even 30s, is amazing and inspiring! Small business owners often see this and think, “If I can only get to ten years…then business will be [...]

Operating Hours

As a small business owner you want to be available for customers, but if you’re offering a service, especially one with unstable demand, it doesn’t make sense to stay open all the time.

And as with any major change in your business, if you do decide to change your hours be sure you update your website, voicemail, and store front so that customers know when they can expect you to be open.

Warm Lead: The Best Lead You Can Get

Generating warm leads is all about creating a positive impression and experience in the minds of your existing customers, and following up with those customers. Putting the effort into focusing on creating warm leads will save you time and money on advertising and marketing, and help you build a strong business filled with happy customers who can effortlessly do the hardest part of your job: bring people to your business!

Customer Care

In my last post I spoke about the lifespan of a customer and how not all customers are the same; there are basically 3 types of customers: loyal, fair-weather, and fickle. Loyalists are the ones who will stick with you through good and bad times because they love the services and products you have to offer and believe in you. Fair-weather customers are those who come and go; maybe you offer a luxury item and they’ve been hit on hard times, or they are in the neighborhood only once in a while. Fickle customers are the ones who get wooed away by competitors; they maybe the type who is always looking for the next best deal or may have been turned off by a single bad experience.

The Lifespan of a Customer

As a small business, generating leads filling the top of the funnel is key. But, to really stay in business you need to have a core group of regulars. These are the people who love your product or service, will tell all their friends and families about it, and are willing to tolerate the times when your business is transitioning (new employees, re-modeling, increased business or decreased business).

Discounting: A Small Business Death Sentence?

Customers are out for a good deal, and discounting is a popular form of customer acquisition, but is it good for your small business?

When Small Businesses Should Use Groupon

Are you a small business owner trying to sell more products or Services? Have you considered Groupon or other group buying sites? Should you?