Archive for the ‘Manage’ Category
What is a membership business?
We get asked this question a lot, so I’d just like to share what one is, and the many advantages of having a membership model for your business. A membership business is one where you have customers who are either purchasing a service or product on an ongoing basis. There are a couple flavors of [...]
More Sales Online?
Every business wants to sell online, because its a channel with a wide reach. The benefits compared to opening a brick and mortar shop are countless. For starters you don’t have to pay rent! Then there are details like not having to go through the pains of setting up a credit card processor. These days [...]
Studio Interview: Planet Zumba
Anna Lee grew up dancing, it was only natural she the dove into teaching dance. Anna has a fiery passion for fitness that was a perfect fit for the fast paced Zumba. I reached out to Anna Lee to share her story as well as tips she has found helpful around managing her business, marketing and hiring. How did you get [...]
My Advice: Skip Groupon
Let’s say you and I were able to align our schedules and sit down for an hour. Let’s say even in person, sipping coffee, tea or my current favorite hot chocolate. I am there to be totally focused on you, let’s talk marketing. I get it; you are mentally stretched from running your business and [...]
Popular Pitfall When Pricing Services
Despite the size of people’s bank accounts, everyone is sensitive to price because we all want a fair exchange of values. The price point of a service such as a yoga or personal training session, or a dance class is the first indicator of value. As a business owner who has members you’re probably wondering [...]
Ease the Pain of Getting Paid
Your bright new studio is finally open. You wait at the reception desk for your first student to arrive. This young gal arrives with her mat, water bottle and a smile. I can imagine you having to hold yourself back from jumping up and exclaiming “Welcome!”. This student wants to try out your studio, and [...]
Have an Emergency Plan
Contingencies for Emergencies I have two studios that I frequent weekly, and in the past month they both experienced heating issues. The owners are thoughtful people, one has been in business for a few months and another for several years. They both handled their circumstance well. A few customers were annoyed by the inconvenience but after [...]
The Problems with Paper
You’re running around so you jot down a note, then you take attendance for your class, and at the end of the day you tally up receipts. The most comfortable thing to use to perform all these tasks is paper. But have you stopped to think how much paper is costing you? I don’t mean [...]
2 Small Steps for Big Savings!
I know that cost is a major concern for studio owners. But the other important element to building a successful community is time! Over and over again I see people sacrificing their time by adding up receipts, sifting through note cards to track attendance, and tallying up classes taught by instructors. The amount of time, [...]
Good Groupon Has Done for Small Businesses
The daily deal leader Groupon and its many clones have received a lot of flack for supposedly “screwing-over-merchants”. Most folks are taking a strong stance against them because of the way in which they take revenue from local merchants and inundate them with leads. However, what most fail to realize is that since the advent [...]






