Archive for the ‘Marketing’ Category
My Advice: Skip Groupon
Let’s say you and I were able to align our schedules and sit down for an hour. Let’s say even in person, sipping coffee, tea or my current favorite hot chocolate. I am there to be totally focused on you, let’s talk marketing. I get it; you are mentally stretched from running your business and [...]
After the Groupon
Using a Groupon or daily deal site is one way of attracting a lot of prospective members to your business. I say prospective because many may never become actual members. Too many are attracted to just trying something new or the price tag, but don’t want to pay full price for a service nor are [...]
6 Things to Know Before Hiring A Web Designer
What are the top three things someone like a yoga studio owner should consider when looking to hire someone to build their website? 1. Your Budget – can you afford to have a custom site or should you consider a template? 2. Your Requirements – What functional requirements do you need in your site (will [...]
Interview with Nona Jordan: Business Yogini
Rarely do I get excited about an email newsletter in my inbox, however when Nona Jordan’s arrives I am delighted to open it. Nona approaches he coaching in fun relatable way. There is no doubt from talking with her, reading her website it is obvious she is passionate about helping yogis grow and mature their [...]
Tips from Branding Expert Kristine Putt
Questions have been flooding in around “How can I grow my business without breaking the bank on expensive marketing?” I immediately thought of Paragon Moon’s own Kristine Putt. She works exclusively with small businesses grow by building and growing their brand. I sent over a list of questions, many from BizeeBee customers, Facebook fans and even Twitter followers. [...]
Good Groupon Has Done for Small Businesses
The daily deal leader Groupon and its many clones have received a lot of flack for supposedly “screwing-over-merchants”. Most folks are taking a strong stance against them because of the way in which they take revenue from local merchants and inundate them with leads. However, what most fail to realize is that since the advent [...]
Got Promotion Pains? Tips to dealing with the deal.
It’s no secret that the most popular times of the year for yoga are when it’s cold outside or right after the new year when people are making resolutions to lead a healthier lifestyle. During the summer months, studios compete with the sun! People want to be outside and spending time with friends and family. [...]
5 Ways for Yoga Studios to Use Facebook
There is a trend happening amongst yoga studios lately that seems to be growing and evolving by the day: Facebook is fast becoming more useful to yogis, both students and studio owners, than a website! With the ability to quickly and easily add posts, change photos and communicate with students (in a place where so [...]






