Recent Articles

Inexpensive Ideas to Help You Launch a Dream

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You have a startup idea? Then you may feel as though a lot of work must take place to get your baby off the ground. You may feel overwhelmed, short on cash, replete of resources and completely unsure of where to start. Fortunately for you, thousands of wonderful tools and resources are just waiting for [...]

The Problems with Paper

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You’re running around so you jot down a note, then you take attendance for your class, and at the end of the day you tally up receipts.  The most comfortable thing to use to perform all these tasks is paper.  But have you stopped to think how much paper is costing you?  I don’t mean [...]

New Studio Interview: Tula Yoga

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At the end of September, Chicago is going to have a new yoga studio. Offering a variety of classes, and exceptional teachers Tula Yoga is building a foundation upon community, and a clear mission. Bluntly, studio owner Maile Wicklander says “Tula’s Main Focus will not be Yoga“. “Tula will focus on the benefits of yoga [...]

What is Yoga?

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Explaining yoga to your non-yogi friends can sometimes be a bit of a challenge. Even more so when you try and convince your runner athletic type friends that yoga really is a workout and to your other friends that yoga really is for anyone. What is Yoga? When I start off explaining yoga to my non-yogi friends I often [...]

Yoga Round-Up! Sept 29th-Oct 2nd

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In just a few short weeks yogis from around the northwest and even a few internationally will be gathering in Pendleton Oregon for a one of a kind yoga festival called the Yoga Round-up. I recently had the pleasure of taking with Yoga Round-up’s founder, Tania Wildbill and I wanted to share her amazing story [...]

7 Hidden Vendors Costs Revealed

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As a yoga studio owner you know you operate an “offline” business but that you need to get “online” in order to attract more students because everyone today is “searching” for a studio.  Many studio owners hire a developer to go through the process of creating a website for them, but then the developer says [...]

Your students checkin, do you?

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I’m a bit of a yogadork, I practice at a few studios around town, at home, compete, and even build software to help manage studios!  I understand most styles of yoga, postures and their healing benefits.  I was introduced to yoga through a friend of mine while we were in college, and I’ve had a [...]

2 Small Steps for Big Savings!

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I know that cost is a major concern for studio owners. But the other important element to building a successful community is time!  Over and over again I see people sacrificing their time by adding up receipts, sifting through note cards to track attendance, and tallying up classes taught by instructors.  The amount of time, [...]

Good Groupon Has Done for Small Businesses

How Groupon Works

The daily deal leader Groupon and its many clones have received a lot of flack for supposedly “screwing-over-merchants”.  Most folks are taking a strong stance against them because of the way in which they take revenue from local merchants and inundate them with leads.  However, what most fail to realize is that since the advent [...]

Keeping Yoga Studios “Cool” in the Summer

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How can studios keep students coming into class when it is so hot!? Remind students that the summer is the perfect time to do yoga – your body is already naturally warm, so you will be able to explore yoga poses in ways you haven’t been able to before. You hips, shoulders, chest are all [...]