Posts Tagged ‘marketing’
Why even studioless business owners need a website
One of the best things about yoga is that it can be practiced anywhere and {nearly} everywhere. All you need to do is find the perfect environment for your students. It could be in a park, in home, in studio, through a fitness club, at retreats or spas. Because practicing yoga involves only the body [...]
My Advice: Skip Groupon
Let’s say you and I were able to align our schedules and sit down for an hour. Let’s say even in person, sipping coffee, tea or my current favorite hot chocolate. I am there to be totally focused on you, let’s talk marketing. I get it; you are mentally stretched from running your business and [...]
After the Groupon
Using a Groupon or daily deal site is one way of attracting a lot of prospective members to your business. I say prospective because many may never become actual members. Too many are attracted to just trying something new or the price tag, but don’t want to pay full price for a service nor are [...]
Tips from Branding Expert Kristine Putt
Questions have been flooding in around “How can I grow my business without breaking the bank on expensive marketing?” I immediately thought of Paragon Moon’s own Kristine Putt. She works exclusively with small businesses grow by building and growing their brand. I sent over a list of questions, many from BizeeBee customers, Facebook fans and even Twitter followers. [...]
Your students checkin, do you?
I’m a bit of a yogadork, I practice at a few studios around town, at home, compete, and even build software to help manage studios! I understand most styles of yoga, postures and their healing benefits. I was introduced to yoga through a friend of mine while we were in college, and I’ve had a [...]
Good Groupon Has Done for Small Businesses
The daily deal leader Groupon and its many clones have received a lot of flack for supposedly “screwing-over-merchants”. Most folks are taking a strong stance against them because of the way in which they take revenue from local merchants and inundate them with leads. However, what most fail to realize is that since the advent [...]
Got Promotion Pains? Tips to dealing with the deal.
It’s no secret that the most popular times of the year for yoga are when it’s cold outside or right after the new year when people are making resolutions to lead a healthier lifestyle. During the summer months, studios compete with the sun! People want to be outside and spending time with friends and family. [...]






